Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

The WNBA has been looking to expand to a 16th team for the 2027 or 2028 season, with a decision expected later this year.

From commercials celebrating women in sports, to Serena Williams' appearance during the halftime show, women played a big ...

Travis and Jason Kelce gave Nike and Caitlin Clark their flowers after a memorable and pertinent Super Bowl commercial.

Nike says: "Ditch the laces and get outside. These kicks feature Nike's revolutionary FlyEase technology, making on-and-off a ...

Women’s sports had a blockbuster 2024 that featured records for attendance, TV ratings and franchise sales, along with ...

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

"I have worn these three times for working out and cheer stunts. Fit is great and feels very comfortable when moving. Fit is ...

Unrivaled basketball went head-to-head for Monday's 1v1 tournament tip-off, with a few big first-round upsets already ...

Injuries swept Unrivaled rosters this weekend, with the 3×3 league canceling one game and condensing the first round of its ...

A trailblazing network of professional athletes’ mothers, League of Industry Moms, is changing how silent investment partners ...

On the morning of February 9, the Wall Street Journal dropped news that several women's basketball superstars would be featured on Nike's first Super Bowl comme ...