Nike's Flight ball delivers 30 percent truer flight than its predecessor, designed to wobble less mid-air.

It takes updated technology to make this happen and Nike NKE +1.1% believes it has accomplished the goal with the new Nike Flight ball, saying the ball has 30 percent truer flight thanks to its ...

That's why Nike consulted over 800 professional athletes, including non-Nike sponsored athletes, and spent eight years researching before crafting the Nike Flight ball, unveiled globally on Monday.

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