Since 2023, Grammy-nominated rapper Lil Yachty has partnered with sports apparel company Nike on a line of signature sneakers. And now, the “It’s Us” collection has a new colorway — the ...

Nike Inc. is putting together a dedicated team of executives and designers to operate a new brand with entrepreneur and reality TV star Kim Kardashian’s apparel label Skims, with plans to ...

How about for gym class or just playing outside? Meet the Nike Team Hustle D 11. With this edition of our Team Hustle D series, our top priority is kicks that are super easy to take on and off.

Lil Baby’s third album WHAM is a return to the mindset he knows the best. His mantra of being “the hardest out” is just as much of a message to himself as it is to the rest of the world.

In a striking demonstration of his artistic evolution, Atlanta’s powerhouse rapper Lil Baby has unveiled his latest ... The production team has incorporated innovative sound design elements ...

Lil Baby is making waves in the business world. The rapper recently announced on social media that he plans to purchase every store he used to hustle in front of during his earlier days in Atlanta.

Nike also recently revealed the official uniforms for Team USA track and field athletes. The 2024 Paris Olympics will take place from July 26 through August 11.

Nike’s new outfit design for the US women’s Olympic team has been widely criticized on social media by athletes and fans alike, with one former US athlete describing it as a “costume born of ...

Derek Saul has covered markets for the Forbes news team since ... the process. Nike says it expects negative sales growth during the holiday quarter. Nike stock tanked about 11.5% by 10:20 a.m ...