YouTube likes are running four-to-one against Gillette’s new ad; for comparison, the YouTube response to Nike’s controversial ... shows the limits of “woke capital,” and helps us see ...

on Tuesday launched an ad campaign targeting corporations over "woke" political narratives. The campaign calls out American Airlines, Nike and Coca-Cola, specifically, saying they have put ...

Brand execs are always blind-sided when ad campaigns blow up in their faces, but the pain is usually self-inflicted. What’s a Chief Marketing Officer to do? As if Nike didn’t have enough ...

Get woke and go broke, indeed ... Related: Colin Kaepernick's new 'Just Do it' Nike ad puts pressure on NFL to take a stand Does Nike really believe that every moment of every American's life ...

Nike ran its first Super Bowl ad in 27 years last week. The ad, called “You can’t win. So win,” made no sense. It was an expensive gambit that leaned into woke capitalism and fake feminism ...

Nike released a simple but powerful ad Friday evening following the police-involved death of George Floyd in Minneapolis earlier this week. The footwear company posted a minute-long ad with white ...

Ted Cruz is looking for suggestions on "a good sneaker that's not so woke." And Senate Majority ... the star of a recent Nike advertising blitz, told the company he and others found a flag dating ...

Effective woke-washing needs the gentlest ... and on to the Civil Rights and Voting Rights acts. Nike have compressed all this into an advertising image being used to sell €150 sneakers.

Nike’s controversial Colin Kaepernick ad, which debuted Thursday night, set back the athletic shoemaker’s stock a bit but simultaneously boosted sales. Sales increased 31 percent from Sunday ...

But the twist on its famous slogan is for a good cause: a public service announcement tackling racism in the wake ... Nike also previously teamed up with Kaepernick on a “Just Do It” ad ...