Former Virginia State University running back Rayquan Smith was dubbed “King of NIL” for receiving over 100 NIL deals, according to The Virginia Statesman. Brendan Dwyer, a professor at VCU’s Center ...

Talent director of several WNBA star athletes shares strategy in brand deals that reflect culture and personality that NIL stars can learn from. A Pittsburgh Panther star turned down more ...

When whistles start squealing again in fall camp, Iamaleava will be just one of thousands who have departed their previous ...

An analysis by the University of Maryland reveals a patchwork approach to regulating name, image and likeness across high school sports.

Athletes in non-revenue sports experience a more laid-back version of NIL than football and basketball players.

which is a non-profit organization that provides NIL deals to Ohio State Buckeyes student-athletes and promotes charitable causes. On September 21, 2022, The Foundation officially announced its ...

That changed in 2021, when NIL legislation empowered athletes to sign endorsement deals, monetize their social media, and collect appearance fees, ending the era in which players could lose ...

Some of the immense number of players seeking new homes in the portal are looking for extended playing time, but many are searching for more lucrative NIL deals and may be enticed by promises to ...

Shough penned an NIL deal with Life+STYLE by Laura which is a Dallas-based company that displays themselves as a stylist, personal shopper, and image expert. Each of Laura’s NIL partners ...

The plan would clear the way for Division I schools to share up to $20.5 million each with their athletes annually but also would assess any NIL deals athletes sign with third parties. The ...

said the changes will double the amount of money spent on student-athlete NIL deals to $2 billion per year. It’s all thanks to what’s called the House settlement, which U.S. District Court ...