The Drum Awards for Marketing APAC 2025 revealed not just who’s doing great work but how great work is being done across the ...

Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get ...

Most products and services are generally commodities, not brands. But owners and founders of companies are led to believe ...

A new wave of British design talent is putting local manufacturing at the heart of their homegrown brands. Challenges persist ...

In a world where consumers are drawn not just to products but to the stories behind them, branding has evolved into an art ...

Callie's Hot Little Biscuit in Charleston was recognized as the top-ranked independent business in South Carolina for ...

Gaming is no longer an emerging trend—it’s a cultural mainstay, and creators within this space are shaping digital ...

For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it. A version of this article appeared in the May–June 2023 issue of ...

As an example ... and Samsung. Brand equity refers to the premium a company can charge for its products and services over its competitors' offerings, even though there may be no difference in ...

Brand Keys. "2024 Loyalty Leaders." Customer Gauge. "How To Measure Customer Loyalty in 2025." The New York Times. “Shareholder Value Is No Longer Everything, Top C.E.O.s Say.” Johnson ...

The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...

As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail ...