You don't need to listen for the ice cream truck's jingle for a sweet treat, thanks to the new Mister Softee app. Originally ...

Elon Musk's Tesla established a parts distribution center in SC, a state that doesn't allow its direct-to-consumer sales and ...

The New York cheesecake is dense and creamy, a perfect canvas for seasonal berries. The Key Lime pie delivers that perfect pucker-worthy citrus punch that cleanses the palate after a rich meal.

NORTH MYRTLE BEACH, SC (WMBF) - North Myrtle Beach city leaders approved an ordinance outlining new golf cart rules within ...

NORTH MYRTLE BEACH, S.C. (WMBF) – The city of North Myrtle Beach released details on the free 4th of July fireworks show. The fireworks show will happen from 9:30 p.m. to 10 p.m. at Cherry Grove Pier.

North Myrtle Beach City Council gave final approval on Monday to an ordinance that allows golf carts to be driven on certain ...

Three people were taken to the hospital Wednesday evening after an ocean-rescue incident just north of the Cherry Grove pier ...

In 1989, Gilmore opened his second theater in North Myrtle Beach, The Dixie Jubilee. Just a few years later, with sold-out nightly crowds clamoring for more, Gilmore opened his third theater on ...

It comes from Colliers' first quarter market report, which showed occupancy plunged by 164 basis points year-over-year to ...

Emergency responders rescued six people from the water near North Ocean Boulevard in North Myrtle Beach on Wednesday night. Here’s what we know.

South Carolina’s North Myrtle Beach city council members picked the top three finalists for city manager position. One includes a current city employee.

Ryan Fabbri speaks to the press at North Myrtle Beach City Hall on June 6, 2025, after he was selected by City Council to become the next city manager. Fabbri permanently replaces Mike Mahaney ...