Iconic attractions like the Giant Dipper have helped cement Belmont Park as the ultimate spot for thrills and chills on the coast for 100 years.

Today, nearly 100 years after its opening, The Plunge has been re-imagined for a new generation without losing its historic charm. Few landmarks in San Diego can claim a history as deep as the Plunge.

The 3800 block of Grim Avenue officially transformed into "Lucky Lane" to remember the late owner of Lucky's Golden Phenix in North Park.