The old money aesthetic is a fashion trend that draws inspiration from the lifestyles and wardrobes of the upper echelons of society, particularly those who have inherited wealth over generations.

Prep is back—kind of. This time around, however, it’s called the “old-money aesthetic,” and it describes a complicated and divisive trend that’s been proliferating on social media.

Taylor Swift‘s summer 2025 merch collection is all about the "old money" style. Released on Wednesday, the collection evokes ...

If you're a woman on the Internet whose social media algorithms have determined that you like fashion ... of content creators hopping on the "old money" aesthetic. It seems like an evolution ...

“There’s been this wave [of prep] in fashion, but it’s a little different ... to do away with pretense and simply call the aesthetic old money. As an aspirational look, the version of ...

TikTok has given way to many fashion and lifestyle crazes ... the popular app became filled with a new trend: the “old money” aesthetic. Typically characterized by expensive vintage brands ...

But one style that’s making a significant comeback is the ‘Old Money’ aesthetic. With over 1.1 ... brown is expected to become a key fashion trend for luxury and tonal styling.

Beyoncé has once again captured our attention with her latest fashion choice ... destination for those who epitomize the American old-money aesthetic, is the perfect place to showcase inspiring ...