Nike's logo is so familiar to us that we no longer question its meaning. But what is the story behind the so-called "Swoosh" ...

Legendary Nike executive Sonny Vaccaro reveals the luckiest aspect of Michael Jordan's success in the sneaker industry.

Caitlin Clark is already one of the faces of the WNBA at 23 years old, and she will soon have a signature Nike shoe and logo to match the fanfare surrounding her.