A look inside the process of designing the team's new uniforms, which feature the first changes to the Blue Note logo in 27 ...

For the fifth time in franchise history, the St. Louis Blues are giving their iconic note a makeover. After nearly ...

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

When you think about Salvador Dalí you probably picture a melting clock or elephants with impossibly long legs, not a famous ...

The St. Louis Blues announced on June 24 an update to the logo and new jerseys that will be worn in the upcoming season.

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away ...

The Cleveland Charge have officially introduced the franchise’s most significant brand evolution in its 14-year ...

As an ordinary denizen of Southeast Asia, I’m subjected to—nay, plagued by—logos daily (apart from the heat and humidity).

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