Video gaming’s presence in Tokyo caught the eye of one Olympic sponsor, the Japanese sportswear brand ASICS Corporation. And now, the 75-year-old company behind the Onitsuka Tiger sneaker brand ...

(To this day, those stripes appear on almost every shoe from Onitsuka and its parent company, ASICS.) Textural touches—like leather overlays (including the signature tiger stripes), sawtooth ...

Later, the brand merged with another sports label to form Asics, font of the iconic ‘Tiger Stripes’ design you’ll have seen on football, rugby, boxing and running shoes. Onitsuka Tiger no ...

The rapid growth of its sports style and Onitsuka Tiger brand could accelerate Asics’ sales growth and improve profitability. The shift toward direct-to-customer distribution channel could ...

The rapid growth of its sports style and Onitsuka Tiger brand could accelerate Asics’ sales growth and improve profitability. The shift toward direct-to-customer distribution channel could ...

Happy birthday, Onitsuka Tiger! The beloved brand, known for its classic sneakers, is turning 75 years old, and to celebrate its anniversary, the brand is teaming up with a legendary French ...