The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (MAPS), delivering the most ...

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

When it comes to choosing a hospital or health system, most patients base their decision on the organization’s brand. Online information is a significant contributor to brand reputation and its ...

Omnichannel marketing has become dogma among modern marketers. But omnichannel can get a little shaky sometimes — particularly when campaigns underperform.

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

In past surveys, faculty members have said independent accreditation ... The number rises to 98 percent among those who have taught online. Even marketing, which is a more commonly outsourced service, ...

One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...

The Virginia Index of Consumer Sentiment declined to 63.6 in the second quarter of 2025, marking a continued downward trend ...

Below, additional key findings from the report, Reaching Today's Boomers and Seniors Online, which was based on an online survey of US adults. The Internet is the top source for gathering information ...