Lego and Hasbro team up to bring 1980s icon Optimus Prime ... if they’re willing to pay a premium price. $143.99 at ... which is why the Takara Tomy logo is on the Lego Optimus Prime box ...

The regular LEGO Optimus Prime has a RRP of $180, but this custom red one would cost more as gathering parts usually would. I’d estimate it to be at least $250.

Transformers 4: Optimus Prime's New Look Revealed New Empire cover also hints at a trip to Cybertron. ... Does this mean the fourth installment will pay a visit to the Transformers' home planet?

LEGO Transformers Optimus Prime has dropped to just £80 in the UK for a limited time. That's a 50% saving on the RRP of £160.