However, Optum advised employees that “Home & Community Care should not be directly next to the Optum logo” in marketing materials.

--(BUSINESS WIRE)--UnitedHealth Group (NYSE:UNH) today announced that the company’s health services businesses will unify their market presence under the master brand Optum™. This brand ...

UnitedHealth Group, Inc., on Monday announced that it will unify its health services businesses under one brand: Optum. The brand will encompass the company's three health services divisions ...

"The Optum brand was built on case management," said Steve Parente, a professor of health care finance at the University of Minnesota. "They're looking to get more innovations. Part of it is also ...

--(BUSINESS WIRE)-- UnitedHealth Group (NYSE:UNH) today announced that the company’s health services businesses will unify their market presence under the master brand Optum™. This brand ...