A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

PAC is proud to announce the launch of its new name, Precision Analyzer Company, along with an updated logo and brand ...

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

The latest casting news for Spider-Man: Brand New Day has sparked excited speculation that Miles Morales may finally be set to make his MCU debut. Deadline reported that Liza Colón-Zayas ...

In early April, President Donald Trump gathered dozens of hard-hat-clad coal miners around him in the White House East Room.

Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...

The University of Arizona's iconic cactus and sunset logo is returning to the McKale Center floor. Here's how the design came ...

Top 10s explores 10 famous logos—and what they used to look like, revealing the evolution and transformations of iconic brand symbols over time.

For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it. A version of this article appeared in the May–June 2023 issue of ...

Founder Tisha Thompson had a goal of diversifying the clean beauty space. So, she created a clean beauty brand with formulas that contained skin-benefiting ingredients and included people of all skin ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New ...

However, one factor that has contributed to the company's success is its logo. Building brand awareness is crucial to the success of any business, especially in a new industry. Airbnb achieved this by ...