MINNETONKA, Minn.--(BUSINESS WIRE)--UnitedHealth Group (NYSE:UNH) today announced that the company’s health services businesses will unify their market presence under the master brand Optum™.

UnitedHealth Group, Inc., on Monday announced that it will unify its health services businesses under one brand: Optum. The brand will encompass the company's three health services divisions ...

But rivals have a long way to go to catch Optum as it works to establish the medical care provider’s brand in major markets across the U.S. “OptumCare has grown from a single medical practice ...

Single brand simplifies offerings for the broad health services marketplace MINNETONKA, Minn.--(BUSINESS WIRE)-- UnitedHealth Group (NYSE:UNH) today announced that the company’s health services ...