There are two potential explanations for the Commanders' sudden decision to lean heavily into their abandoned logo.

Aircraft design : a conceptual approach by Raymer, Daniel P Publication date 1989 Topics Airplanes -- Design and construction Publisher Washington, D.C. : American Institute of Aeronautics and ...

School leaders hope the newly designed logo will boost the University of Utah's national reputation — while supporting major ...

The University of Utah says it’s worried its block U symbol isn’t distinct enough — so it’s now moving to a new logo.

The next steps in the rebranding process include Guide Studio holding a brand implementation planning workshop and developing ...

It all ties back to one design tweak from 1969. Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the ...