After using this product for a month, I'm a convert and can see myself keeping a bottle of the Ouai Hair Gloss in my shower at all times moving forward. Just like Atkin promised, I'm obsessed with ...

Founder and celebrity hair stylist Jen Atkin's brand eyes expansion beyond store shelves into non-retail spaces.

15 Curly Girl Must-Haves to Take Your Hair From "Okay" to "Yay" From Olaplex to OUAI, these essentials are less than $35 and will transform your coils, curls, and waves. By Megan Gray Nov 01, 2023 ...

Several Ouai hair-care products have undergone a revamp in the past year or so, which means one thing to this deals editor: discounts on the old versions. Such is the case for the brand’s Rio ...

The best Ouai products that will elevate your haircare routine. From the brand’s leave-in conditioner to fine hair mask. The Very Best Ouai Products to Level up Your Beauty Routine ...

How to Apply Ouai Curl Cream. You can apply the Ouai curl cream on wet or dry hair. On wet hair, the brand recommends sectioning hair and distributing the product evenly through each section.

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. Even if you don’t have curls, odds are a "curly girl hair routine ...

Elevate your hair care routine with a multitasking dynamo that thousands say has transformed their hair. OUAI's leave-in not only hydrates, but reduces frizz, prevents heat damage, detangles, and ...

OUAI was created by celebrity hairstylist Jen Atkin, who you may have seen in the background of “Keeping up with the Kardashians” working with Kim, Khloé and all the rest. The line is all about easy ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Good news: "If you have any type of dryness and flyaways, then Ouai's Anti-Frizz Crème will ...

The best wavy hair routine is one that works for you. These products from Kristin Ess, Ouai, Briogeo, and other top brands helped me embrace my waves.