Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century.

Pantone, the color institute behind the popular annual Color of the Year, revealed the shade for 2025 is Mocha Mousse.

Pantone's Color of the year 2025. Pantone Eiseman adds that Mocha Mousse “extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe.

Pantone Color Insider is a new trend forecasting tool that shares global data on color use from the Pantone Color Connect system.

The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly.

Pantone has announced its next Color of the Year. The company shared on Thursday that the Pantone Color Institute has selected PANTONE 17-1230 to take the coveted spot for 2025.

Now, designers frustrated with Pantone's level of control are asking if there's a better way. So, why are Pantone colors so expensive? And after decades, can anything replace them?

We look back at the history of Pantone, beginning with the man who made Pantone into the industry standard. And, we hear from Stuart, who tried to break the color monopoly.

Interestingly, on darker skin tones, Mocha Mousse becomes a nude. Lee Eiseman, the executive director of the Pantone Color Institute points out the shade’s versatility.