The Princess of Wales nailed 2025's biggest colour trend while sending a secret message with her Buckingham Palace garden party outfit ...

Tyla is taking fashion’s obsession with butter yellow to plunging extremes. Last night in London, the South African star put ...

Come spring, pastel hues usually dominate, but this year, instead of your usual soft sorbet pink or eggshell blue, a new ...

Butter yellow is having a moment, and honestly, we saw it coming. Soft, golden, and just the right amount of nostalgic, this ...

Bring on the embroidery, beading and bold colors! Here are 14 maximalist summer fashion pieces PureWow’s fashion editor is ...

A few trends stood out, but above all else, we’re having fun with our nail sets this summer. “Summer nails are all about ...

As soon as the weather starts to warm up, I will quickly switch out my wintery layers and autumnal tones for floaty dresses ...

There's a wonderful energy to spring style — a chance to reset, refresh and experiment a little. We've rounded up six of the ...

Aishwarya Rai put in a stunning appearance on the red carpet for the History of Sound premiere, wearing a gown that was ...

Pastel colors have long been a fashion staple, providing a soft, versatile palette that works for every season ...

Wearing green all over could make it look like you’re preparing for a St. Patrick’s Day celebration, so if you want to wear a ...

Pastels always surge in popularity this time of year and I might have just been convinced to give lemon yellow a try.