and encompasses not just the Paul Mitchell brand, but also MITCH, Awapuhi Wild Ginger, Tea Tree, Paul Mitchell Pro Tools, Neuro, MVRCK, The Demi, and Color XG. Sustainability always has been a ...

Paul Mitchell's new Awapuhi Wild Ginger Keratin Intensive Treatment is just the thing to nourish color-treated tresses. Spiked with a concentrated dose of keratin, the conditioner rebuilds weak ...

McDonald, a self-confessed hippie, runs the farm where they harvest Paul Mitchell’s star ingredient, awapuhi ginger, with his family. They also look after this incredible house we are standing ...