A person’s environment influences his learning. In the case of Pavlov’s dog, for example, the physiologist Ivan Pavlov found that the sound of a metronome produced saliva in a dog’s mouth.

In simple terms: Pavlov would ring a bell prior to feeding his dogs (his test subjects); the dogs were quickly ... When I see the distinctively shapely Coca-Cola bottle, for example, all my ...

That’s why top marketers in the performance space draw insights from psychology’s pioneers, Maslow, Freud and Bandura, and even take a lesson from Pavlov’s dog, which reminds us that ...