Hello Kitty may be Sanrio's biggest and most recognizable character, but she is actually much smaller physically than fans ...

The reality is, Sanrio doesn’t need Hello Kitty to always be number one. What it needs is a portfolio that adapts to generational tastes. Children, teens, and even adults engage with characters ...

Hello Kitty lovers, grab a writing implement from your Hello Kitty pencil case, and mark your calendars. The first large-scale exhibition of objects from the Sanrio archives and original art ...

Looking for what she calls a "slumber party" purse at the Sanrio store in New York's Times Square, Lisa Mejia, 29, proclaims, "I like Hello Kitty!" Maybe it's because they're the same age?

Is not valid in physical Sanrio stores, only at the online shop. Does not apply to previous purchases, gift cards, shipping fees, or taxes. ... Backpacks, pencil cases, and handbags.