Pepsi has been one of Coca-Cola's longtime rivals despite being dethroned by Dr Pepper as the No 2 soda brand in the US. It's ...

Coke and Pepsi have everyone playing into the debate, and allegiances are strong—and developed at a young age. The “Coke or Pepsi” this-or-that book was the hot ticket item ...

But now, the hip descriptor for diet sodas is “Zero,” as in Coca-Cola Zero Sugar and Pepsi Zero Sugar. What’s interesting is that both Coke and Pepsi also have Diet Coke and Diet Pepsi, plus ...

Diet Rite was a hit, prompting Coca-Cola to introduce Tab in 1963, and Pepsi to start selling Diet Pepsi a year later. The segment gained steam in the following years. Looking to expand beyond Tab ...

This deep purple soda is unlike other grape sodas because it doesn't taste like a spoonful of Karo syrup. Or worse: cough syrup. The sweet Concord grape is there, but there's a signature zing—maybe a ...

The vague “natural flavors” label provides convenient cover for ingredients that might cause sensitivities. My friend swore ...

New Pepsi packaging and ads take Coke’s concept but swap out names on bottles for food pairings relevant to the summer ...

Pepsi Pops Off in Pointed Message About 'Iconic' Coca-Cola Campaign originally appeared on Parade. Pepsi is taking direct aim ...

Discover the fascinating history of Diet Coke and how Sergio Zyman’s bold marketing strategies turned it into a global icon. Explore the highs, lows, and legacy of this iconic soda brand from ...

Sergio Zyman was the marketing executive who made Diet Coke into a cultural icon in the '80s. His daughter Jennifer had a front-row seat to history.

Pepsi’s campaign comes following the recent news that Sprite surpassed it to become the No. 3 carbonated soft drink by volume in the U.S., according to Beverage Digest data. The Coca-Cola brand ...