The word “Pepsi,” probably, in that globe. When PepsiCo ... changed its logo back within a few months. For “brands that have a long history, you always can look backwards,” Calkins said.

The word "Pepsi," probably, in that globe. When PepsiCo ... changed its logo back within a few months. For "brands that have a long history, you always can look backwards," Calkins said.

The first logo was created by Caleb D. Bradham, a pharmacist and the inventor of the formula for the first Pepsi-Cola in New Bern, North Carolina in 1898. Since then, the font and the globe motif ...

The new logo draws on the brand's history As part of the redesign, the word Pepsi was placed back in the centre of the globe and written in a custom, capitalised font. The in-house PepsiCo design ...

Pepsi has unveiled a new logo and visual identity, “borrowing equity” from its history and merging it with more modern touches, ahead of its 125 th anniversary this autumn. This is the first time that ...

The new design reunites the Pepsi wordmark and its iconic globe, putting the Pepsi wordmark inside the globe again in a throwback to the logos of the ... from our history with contemporary ...

Pepsi new logo ... 125-year history and incorporates modern elements to create a look that is unapologetically current and undeniably Pepsi. Key design elements include: The Pepsi globe and ...

The new logo and visual identity pays homage to the brand's rich heritage while taking a big leap toward the future. Throughout its storied history, Pepsi has maintained a bold challenger mindset ...

Throughout its storied history, Pepsi has maintained a ... Key design elements of the logo include: The Pepsi globe and wordmark unite to fit into a variety of settings and emphasize the ...