Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

Which hair perm kit is best? A hair perm, short for permanent, is one of the easiest ways to change the look of your hair and keep it changed. While the perms’ peak popularity has passed ...

While DIY root perm kits are available, it is advisable to turn to a professional to do a root perm, mainly because the solution is applied close to the scalp. If not administered correctly ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair ...