After a year of sweatshops scares, steep price hikes and a brewing trade war, luxury brands are working hard to rebuild trust through storytelling that emphasizes craft and heritage.

Father's Day is coming up fast! If you need a last-minute gift for Dad, this custom steak branding iron is a cowboy-approved ...

Opinions expressed are those of the author. In 2025, personal branding isn’t optional anymore. Founders and leaders are expected to build public personas that resonate with customers ...

If his workplace is really casual, he can swap the button-up shirt for a polo or crisp tee, trousers for chinos or jeans, and an overshirt or sweater instead of a sports jacket. He can add a sleek ...

That’s where personal branding comes in. Personal branding is not self-promotion. It is the intentional effort to shape how you are perceived by colleagues, clients, stakeholders, and even competitors ...

The branding iron is cooled using dry ice, isopropyl alcohol or liquid nitrogen, and then pressed against the skin to leave a permanent mark. In 1966, Dr. R. Keith Farrell at Washington State ...

True success comes to those who are able to build an aura of exclusivity, trust, and unmatched expertise around their name—in other words, to build a strong personal brand. Today we’re speaking with ...