The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

Michigan football players are continuing to make the most of their NIL (Name, Image, and Likeness) rights, securing ...

After the National Collegiate Athletic Association first allowed athletes to profit off of NIL deals in 2021, brand deals ...

As for Holloway, Hurley touted his resume, which includes leading tiny Saint Peter’s to the Elite Eight three years ago, and ...

Happy Valley United: Penn State's official collective is the fundraising and engagement platform connecting athletes to fans.

TaylorMade Golf Company recently announced the signings of Lev Grinberg and Louis Klein to NIL deals, snagging two of the ...

The rise of Name, Image, and Likeness (NIL) deals has transformed college sports, allowing student-athletes to earn ...

Think of it as that extra support our Aggies need to compete on a genuinely “full-ride” scholarship — one that reflects the ...

In a fierce competition for players against the budgets of large state universities, the Wildcats' approach involves targeting athletes who align explicitly with Villanova’s values and culture.

OPINION: When local businesses team up with our athletes, they’re not just supporting NM State; they’re investing in their ...

University of Mississippi quarterback Jaxson Dart gave away a plane full of teddy bears as part of a partnership with ...