Listings on an online Singaporean marketplace range from $5 to $25 per photo card. K-pop shops in Singapore also sell exclusive photo cards for $15 to $20 a piece. Merchandising is king.

The Sony Pictures Animation film recently released on Netflix has had a soundtrack that's slayed the charts and two fictional K-pop groups that've spawn their own merch — here's the best of the best ...

Last updated: July 11, 2025. More for You ...

Photo cards are known as one of the most coveted merch in the K-Pop community. The 55 x 85 mm special photos of K-Pop idols have created collectors among fans, with some spending a huge amount of ...

Forget Pokémon or football cards, K-pop fans are into pint-sized photocards of their favourite stars and some are willing to pay hundreds of dollars to get the ones they want.

For us, K-pop fans, collecting photocards brings us so much joy, happiness, and comfort. Sparks fly whenever we see a photocard we like and it can be a thrilling experience to “mine” these.

OK, now I will air my own opinions about K-pop and those photo cards as a Korean culture enthusiast since 1999. The pandemic has brought in a deluge of new, younger and more aggressive fans.

KEY POINTS. South Korea's Fair Trade Commission recently launched an on-site investigation on YG, SM and JYP; The entertainment agencies are accused of using photo cards to urge K-Pop fans to buy ...