T he Pillsbury Doughboy is among the most influential food mascots of all time, up there with cultural icons like Betty Crocker and Chester Cheetah.The adorable, doughy mascot has been capturing ...

The Pillsbury Doughboy -- whose name is actually Poppin' Fresh to emphasize the qualities of the company's dough -- was ...

Former employees say the Doughboy was made before General Mills' origin story, which dates it at 1965. The sketched figure bears the brand mascot's familiar hat and scarf.

He was so much more than people were used to seeing from a food mascot; the Pillsbury Doughboy was a complex claymation video until he was later replaced by computer-generated imagery, or CGI.

According to Pillsbury lore, the mascot idea was born when a Leo Burnett copywriter was testing the dough in his kitchen. Since then, Doughboy has starred in 600 ads and has promoted over 50 ...

Chris Richmond said he is "convinced" that the Pillsbury Doughboy mascot likely began with Springfield artist Wynn T. Wilkins, a former supervisor and artist at the mill on the city's north end.

Teman Evans, General Mills’s global chief of design, is proud to introduce Pillsbury's newly revamped mascot, logo, and jingle.

Employees of the Pillsbury plant, a one-time hulking grain and flour factory that shut down in 2001 after going through various owners, have told Richmond that a plant employee left Doughboy ...

Instacart is celebrating the Super Bowl with a week of free game-day snacks. The week kicks off with free Pillsbury crescent rolls on Feb. 2 and Feb. 3, then with free Oscar Mayer hot dogs on Feb ...

Employees of the Pillsbury plant, a one-time hulking grain and flour factory that shut down in 2001 after going through various owners, have told Richmond that a plant employee made Doughboy ...

Watch Iconic Mascots (Pillsbury Doughboy! Old Spice Guy!) Team Up in Instacart's 2025 Super Bowl Commercial. ... yelling, "Oh yeah!" before joining what now looks like a mascot marathon.