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Blue is for boys and pink is for ... convention (pink for girls, blue for boys) started to dominate, and even so, it didn't "gel" until the 1980s, she said. [Video: Pink Light Doesn't Exist ...

The hoodie wasn't any regular sweatshirt, at least not in the eyes of Gen Alpha. It was a Pink Palm Puff — a new obsession of tween and teen girls reminiscent of the Stanley water bottle craze.

Though Paoletti says children's clothing in the late 1980s became more gender-coded than adults', little girls weren't the only ones wearing pink. In 1991, the Susan G. Komen Foundation gave pink ...

Paoletti found that in the 1970s, the Sears, Roebuck catalog pictured no pink toddler clothing ... light than the baby boomer feminists did,” she says. “They think even if they want their girl ...