Matcha transcends tea, shaping India's aesthetic economy as a symbol of wellness and style. From cafes to skincare, it's a ...

We’re living in the age of the core. From cottagecore and balletcore to gorpcore and weirdcore, the internet is overflowing with hyper-specific aesthetics. But these aren’t just quirky trend ...

Summer is heating up, but beauty trends are cooling way down. And if your makeup bag still screams "sun-kissed bronze goddess ...

Firsts are always special, magical, and unforgettable. Be it your first crush, first heartbreak, the first time you treated ...

Embrace coastal vibes this summer with the fisherman aesthetic -- rope bags, striped shirts, and subtle nautical details. No ...

The Y2K aesthetic is making waves yet again. Here is everything you need to know about it — what it is, how to style it, and ...

MargeSherwood is like the effortlessly cool girl in your friend group who always wears vintage Prada and somehow never looks ...

The rise of astrology makeup is more than just a vibe. Beauty in 2025 is becoming hyper-personalized, and the stars are ...

Joss & Main has selected three themes from Pinterest's summer trends report to feature with shoppable content.

More than a bottle, it’s a vibe shift. While Stanley screams rugged, road trip energy, Linlin leans into cosy-cute, ...