The Planet Fitness $10-a-month membership plan is a powerful marketing tool and a central part of its strategy. But the largest gym chain in the United States is hiking that monthly fee for the ...

New members of Planet Fitness will have a heavier lift this summer – the fitness chain is raising its basic membership price for the first time since 1998.One of the nation's largest gym chains ...

Boutique gyms and high-intensity classes run double and triple that. Planet Fitness, however, has offered $10 monthly memberships for 30 years. The no-frills gym chain hasn’t raised the price ...

Along with the hum of the treadmills, the staff at the newest Planet Fitness cut the ribbon for their grand opening April 30. The Planet Fitness chain of fitness clubs continues to grow.