Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

Thousands of years ago, Doggerland sunk into the North Sea. Could Doggerland have been the inspiration behind the legend of ...

A statue of Plato outside the Academy of Athens in Greece. In Atlantis, the 4th-century philosopher created a parable on power that became the inspiration for countless fruitless expeditions.

As Plato’s star pupil ... You can find Aristotle’s inspiration almost anywhere, from public personas such as Oprah to well-known brands, like Nike. Few public figures embody Aristotle ...