It’s the shade no one chose in 2024, so why is Sherwin-Williams putting it in the spotlight as "The Loneliest Color" this year?

Sherwin-Williams stock looks especially resilient in a tough housing market. It’s set to outshine competitors.

To help inspire your next room refresh, we chatted with Sue Wadden, director of color marketing for Sherwin-Williams ... popular for home offices or studies. Whether you're looking for a white ...

Sherwin-Williams has announced Radiant Lilac as its least popular paint color for 2025, highlighting it as the brand's least-tinted shade of the year. Despite its low sales, Radiant Lilac is ...

Kingdom Gold is Sherwin-Williams' least tinted hue, meaning it's the shade with the fewest gallons of color created. Every year, the brand tints millions of gallons of paint in each of its top ...

After years of bright jewel tones and chic neutral hues, Sherwin-Williams has announced Evergreen Fog, a strikingly soft and soothing green, as its 2022 color ... with white paint for walls ...

This Wednesday, Sherwin-Williams announced Upward SW 6239 ... When you pair a blue like Upward SW 6239 with a white paint color, you create a coastal chic vibe, which we think is going to be ...

Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much love at all—in fact, it's the brand's least-tinted color.