Positive psychology is a branch of psychology focused on the character strengths and behaviors that allow individuals to build a life of meaning and purpose—to move beyond surviving to flourishing.

Positive psychology is a promoter’s dream for many reasons. Above all, what makes it such an effective marketing tool is that it can be applied to anything. Feeling bored at work?

Embracing positive psychology—a scientifically informed field that centers on enhancing well-being, emotional wellness and an individual’s strengths—can develop your ability to be resilient.

Several truisms underpin positive psychology. First, what is good in life is as genuine as what is bad—not derivative, secondary, epiphenomenal, illusory, or otherwise suspect.