Use Ann’s “1-2-3 Rule” to determine the optimal length for quotes in your press releases. Add value to your story. Use quotes to convey genuine emotion, opinion, or controversy.

Quotes are a common element of a press release, designed to showcase the thought process or impact of your big news. But crafting the perfect quote can be daunting. You want your quote to convey ...

How to Use Quotes in a Press Release: Format & Examples . Journalists today are inundated with dozens of press releases per week, and it’s difficult to stand out in such a crowded media landscape.