These forgotten soft drinks—from Crystal Pepsi to Wintergreen soda—defined a generation, then vanished. Relive their fizzy ...

There are two potential explanations for the Commanders' sudden decision to lean heavily into their abandoned logo.

As the whole of Wembley Stadium screamed the lyrics of Ride back to Lana Del Rey, there was a euphoric sense of catharsis in ...

Colorado Democrats were feeling triumphant. After a decade of organizing, the state party was in a strong position. The ...

Addison Rae is now going by a new stage name. The singer and TikTok star, who just released her self-titled debut album on June 6, has dropped the name "Rae" from her professional moniker and is now ...

Not every marketing campaign hits the mark, and we know that. Some “fails” turn into “infamous fails” that teach us valuable ...

In the 1980s, Betamax and VHS tapes fought over winning the American home video market. While VHS won the battle, Beta tapes ...

Lebanon seeks ban on distribution of Pepsi products due to claims that the company has introduced a new logo which is reminiscent of the Israeli flag.

But the enduring chatter around Pepsi’s old logo is at the nexus of the company’s modern marketing philosophy, according to Venky Shankar, professor of marketing at Southern Methodist ...

PURCHASE, New York (CBS 58) -- Pepsi is coming out with a new logo starting Wednesday, Aug. 23. The branding is new, but the taste will remain the same.The new brand is timed with the 125th ...