In this clickbait headline example, the “this” makes people ... is a great one for ecommerce because you can position a product as being the last X a customer will ever need.

Unlike miscellaneous other advice you read, etc., etc., this one will stick. When your headline is both concise and comprehensive, it quickly tells your reader what your product/service will do for ...

The words and techniques used in headlines depend on the content they’re being used for. Courtesy of Kaushik Narasimhan Headlines serve many purposes. They’re used to draw people to content ...