(pronounced LOUIS-ville) says he noticed that prom fashion started changing three years ago. "The guys who come in want fancy, not traditional. They even want their shoes fancy," he says.

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“Girls spend more on prom than guys because they have to buy a really nice dress and do fancy things to their hair, buy matching shoes,” he said, “and they’re more willing to [spend] anyway.

“The goal is to help ‘coach’ these young men on how to have a safe prom experience by teaching ... The items needed are Shoes – Size 7 – Size 13 | Shirts – Size 13 – Size 17 ...