Other puffery advertising makes sometimes completely unbelievable claims, like claiming their beer is as cold as the Rockies. As cold as the Rockies? You heard that right.

Beer ads try to be funny, but a regulatory group has determined that Molson Coors went too far with a recent ad that compares rivals’ light beer to water. The National Advertising Division ...

The beer-makers, two of the world's biggest, have sparred more than once in the past. In 2019, Molson Coors sued Anheuser-Busch over an ad campaign that began airing during that year's Super Bowl.

When comparing puffery vs. false advertising, you'll find that the difference is between legal promotion and illegal marketing claims. Puffery is a legal way of promoting a product or service ...

A Florida judge denied the fast food chain's 2023 attempt to dismiss the case, stating that the plaintiffs' claims “go beyond mere exaggeration or puffery” Mario Tama/Getty Burger King will ...

When it comes to puffery in advertising, most consumers know it when they see it. Sure, a greasy spoon diner might claim to serve the “world’s best cup of coffee,” but it’s a safe bet few ...