Attention, there is a new LaMelo Ball and PUMA sneaker drop on the way.

Charlotte Hornets guard LaMelo Ball's second signature lifestyle shoe has been revealed ahead of its August 1 launch date.

LaMelo Ball has been with PUMA ahead of getting drafted in the NBA in 2020, and his brand is contiuning its rise.

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and royalties for sales.

Indiana Pacers guard Tyrese Haliburton explained the origin story behind the first colorway of his first signature PUMA basketball shoe.

Shown here is the Puma LaFrancé RNR that's hitting retailers starting in August. According to the sportswear brand, the design of the new silhouette draws inspiration from Ball's ...

Who does not like to get the best-branded sneakers with huge discounts, and you know what Amazon Prime Day 2025 has the most ...

Kobe Bryant's new Nike Zoom Kobe 6 Protro is a tribute to the WNBA, and it's just in time for the upcoming WNBA All-Star ...

Gigi Hadid gave the humble flip-flop a high-fashion glow-up. She was spotted in New York heading into Altro Paradiso, ...

Can’t get the final season of ‘Squid Game’ out of your head? The July 10 drop with PUMA turns the series’ eerie visuals into wearable everyday gear.

Noticed an uncanny amount of Adidas stripes while out and about recently? Maddy Mussen explores the city-wide takeover, and ...