Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, ... it was introduced to the market under the name "HBO Max," brandishing a deep purple palette.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding by Andrew Liszewski Updated Mar 31, 2025, 4:29 PM UTC ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO. Plus Icon Film Plus Icon TV ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

"[In 2022-23] we made a pretty bold move to say, 'Hey, let's kind of clean the palette a little bit, what do we do?'" Smith said. "And so we went with black and yellow with purple as our city edition.

Meta has refreshed Facebook's identity system, giving it an updated logo, wordmark, and a new color palette. The new logo has better contrast to make the "f" stand apart and be more accessible.

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...