EA has taken a lot of flak recently for its microtransaction model. First, there was the highly unpopular "lawnmower tax" in Plants vs. Zombies 2, which required players to repurchase any ...

The Android launch for Plants vs. Zombies 2 in China happened in September, and the big challenge they faced was device fragmentation. In the US, publishers need to worry about 14 top devices, ...

Plants vs. Zombies 2 launched on the iTunes App Store in China at number one, but within weeks of its launch its five star rating dropped to two, despite it still being the second top-grossing ...

A Chinese edition of Plants vs. Zombies 2 has been criticized for being too tough, forcing users to buy in-game items to get to the next level.

“Plants vs. Zombies is the No. 2 play brand among six-to-12 year olds.” The mobile market in China alone is around $5.5 billion, according to Niko Partners .