The HBO Max re-rebranding is officially underway. After revealing back in May that it would change the name of its Max streaming service back to HBO Max sometime this summer, Warner Bros. Discovery ...

If you’re unaware, HBO Max and Discovery+ merged to form Max. The announcement came in the subsequent year. Warner Bros. Discovery (WBD) was formed after a merger between WarnerMedia and Discovery.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...