The campaign won Design and Art Direction's 2024 New Blood Black and Yellow Pencil Awards. The idea for Ads for Rats began in the summer of 2024, when a few of the group's members were visiting ...

"New York City rats produce a new litter every two months ... The dirty amid the beautiful design. The icon hidden in the refuse," Nils Leonard, founder of Uncommon Creative Studio, said in ...

He says the rat wearing the “NWI” sunglasses was the cherry on top of his design. Obvious Shirts put the design, along with two others, on sale as hoodies or t-shirts for 2/19 Day. Proceeds ...