In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such ... 3D models, etc.) into real-world ...

What this app shows us is perhaps the next step in gamification – combining your real life with social rewards ... of friends together and posting pictures. An example challenge is shown ...

Beer brands have used real-world gaming to overcome Asians’ reluctance to be different, while tapping into their collective orientation. There's no doubt that experiential marketing has captured the ...

Gamification is the strategic use of game-like elements—such as points, levels, badges, leaderboards, and challenges—to enhance the engagement of non-game experiences. In marketing, it’s a powerful ...

In this article, we’ll explore what gamification in marketing is all about and why it’s so important. We’ll also share different strategies and real-life examples that companies use to make ...

Leveraging the fun elements of games to generate interest and excitement, gamification can be effective if handled correctly. Below, the marketing and communications experts of Forbes ...

Although gamification has been around for a few years, it is still positioned as a marketing trend going forward and, if anything, is gaining more attention as an ideal way to create engagement ...