Energy drink sales are surging, and it’s not just a macroeconomic rebound driving the trend, according to Jefferies.

Available to the impulse channel from July, Red Bull is helping retailers to communicate value to their shoppers with two new ...

There’s a taste for everyone on the chalk menus. Along with coffee, frozen lemonades, Red Bull spritzers and dirty sodas are ...

From a humble Thai tonic to a $44.5 billion fortune, the Yoovidhya family's remarkable journey offers timeless lessons in ...

Red Bull Racing were led by Christian Horner for 20 years but the 51-year-old husband to Spice Girls singer Geri Halliwell ...

These forgotten soft drinks—from Crystal Pepsi to Wintergreen soda—defined a generation, then vanished. Relive their fizzy ...

Adding specific calcium compounds to a popular energy drink reduced dental enamel erosion in vitro, with a calcium/phosphorus ...

In a complete bombshell, Red Bull Racing fired team principal Christian Horner on Wednesday after a disappointing first half ...

Horner was one race off completing what would have been a historic unbeaten run through a season. However, that seems a long ...

A BMJ investigation finds more than 90 deals between brands of food or drink that is high in fat, salt, or sugar and sporting entities, amid concerns over such sponsorship’s impact on the UK’s obesity ...

Red Bull fired its racing chief after poor performances on the track and an exodus of key staff. Now it faces an uncertain ...

We’ve brewed up a list of 10 local coffee favorites based on community buzz, flavor, and personality. Tell us your go-to ...