Social media marketing can be cost-effective when you ... Each platform will have its own requirements for ads and typically offer content recommendations. For example, YouTube offers step-by ...

Social media managers can find in-house company jobs or work for a marketing, public relations or social media firm with multiple clients. Alternatively, many professionals in the field become ...

Managing partner at Experian Integrated Marketing Steve Davies says: “Social media puts the promotional role within the hands of the consumer themselves. That’s difficult for brands that are used to ...